Edge Company

Edge Company sell a wide range of high quality home and lifestyle products designed by Garth Williams.  

I worked alongside the client to update the brand, followed by the design and development of a new responsive e-commerce website. The logo was designed monochromatically, concentrating on the recognisable forms of the custom letterforms rather than colour; this allows it to be used as a deboss on metal products without losing any brand recognition. We balanced this clean monochromatic logo with a pallet of strong spot colours that run throughout the website to frame the products. The product listing and information pages are presented on a borderless white base which really showcases the products quality.